BrandStar Merges With Wizard Digital To Add Digital Marketing Services
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
BrandStar is leaning into digital marketing with the acquisition of Fort-Lauderdale-based Wizard Digital.
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
The deal gives BrandStar, a vertically integrated production company, marketing agency and content creator, another digital component to offer clients under its brand.
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
Founder and CEO Mark Alfieri said Wizard Digital has decades of experience creating successful digital strategies for clients that range from startups to Fortune 500 brands. That includes services such as web design and development, search engine marketing, social media marketing, and e-commerce solutions.
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
“The team at Wizard Digital brings a compelling new dimension to the whole of BrandStar’s integrated offerings,” he added.
BrandStar Merges With Wizard Digital To Add Digital Marketing Services
The financial terms of the deal were not disclosed. A representative for BrandStar declined to comment.
With 350 employees, BrandStar operates out of 43,000-square-foot production studio in Pompano Beach where it films shows that air on Lifetime Television, Bloomberg, Fox Business and more. In 2021, the company added extended reality, augmented reality and mixed-reality capabilities to the studio. That year it merged with Coral Gables-based Kreps PR and Marketing to add public relations to its offerings.
Wizard Digital will operate as BrandStar Digital under the terms of the deal. Co-founders Seth Rand and Luke Freeman will continue to lead that arm of the rebranded company.
“I am excited to be partnering with [BrandStar] to build a world class digital agency,” Freeman said.
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