New Chief Technology Officer For Oxford Agency
New Chief Technology Officer For Oxford Agency
A B2B marketing agency based in Oxford has appointed a new chief technology officer.
New Chief Technology Officer For Oxford Agency
Gregory Roekens joins The Marketing Practice with a track record of providing tech-led innovation in an agency setting.
New Chief Technology Officer For Oxford Agency
He has been brought into the likes of Grey Group, AMV BBDO, Wunderman and Havas with the remit of enhancing technological capabilities and weaving tech and digital into the fabric of what they do.
New Chief Technology Officer For Oxford Agency
Roekens joins The Marketing Practice from BBC Maestro, which he co-founded in 2019, fulfilling the role of chief digital officer. The online learning platform features tutors such as Edgar Wright, Mark Ronson and Carole Anne Duffy.
New Chief Technology Officer For Oxford Agency
He takes up his role at the Oxford firm following five agency acquisitions across three continents, saying “I’m very excited to be joining The Marketing Practice at such a key moment in its growth journey.
New Chief Technology Officer For Oxford Agency
“What it has done, over the last two years, in terms of agency acquisitions, its focus on insights, technology, creativity and the creation of an agency that can quite literally do it all, is totally unique and unparalleled.
“My aim is to explore and implement the means of taking The Marketing Practice onto the next level and beyond. Through cutting edge tech, we can continue to revolutionise the B2B space, strengthen our position as a market leader and bring fantastic benefits and results on behalf of our clients.”
Matt Harper, chief executive of the Marketing Practice, added: “We’re thrilled to have Gregory on board, he comes with a stellar track record both in and outside of an agency setting.
“This appointment is a big milestone for The Marketing Practice and reflects our investment in technology and our belief that tech powers our service offering, which will be central to our success in the coming years.”
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