Marketing leaders predict the trends that will drive their sectors in 2023

“I’ve spent the majority of my career exploring strategies, technologies and propositions to ensure brands are able to reach their business goals. After 15 years in the digital marketing industry, I’ve seen many new tactics introduced that were set to revolutionise the industry. 

Marketing Leaders Predict The Trends That Will Drive Their Sectors In 2023

“Since the pandemic, the power of ecommerce and digital channels has really shone through, with many brands acquiring new customers and experiencing unprecedented growth. However, as we head more into the new year, customers are now feeling the strain of surging inflation and a cost-of-living crisis with less disposable income.

Marketing Leaders Predict The Trends That Will Drive Their Sectors In 2023

“With Google’s third-party cookie deprecation deadline looming on the horizon in 2024, gathering first-party data, and growing opted-in marketable lists, will become increasingly vital to survival for D2C brands as paid media channels continue to deliver diminishing returns. 

Marketing Leaders Predict The Trends That Will Drive Their Sectors In 2023

“And, given the added pressures of economic recession and rising inflation rates, using marketing spend efficiently and effectively will be a key business priority for watchful CMOs and CFOs in 2023.

Marketing Leaders Predict The Trends That Will Drive Their Sectors In 2023

“By maximising cost-effective owned channels – not paying more than once to acquire the same customer over and over again, and instead focusing on audiences with a higher propensity to convert – marketers can build customer loyalty, increase LTV, and lay the foundation for sustainable post-recession growth.”

Marketing Leaders Predict The Trends That Will Drive Their Sectors In 2023

Anshu Arora, RMIT Online director of marketing and student acquisition

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