Leeds’ Intrinsic appoints digital director

Leeds-based performance marketing business Intrinsic has appointed John McManus as digital director.

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McManus joins the team having previously held senior positions at iProspect and Journey Further. He will lead the further growth of the company’s digital marketing offering, working closely with founders Dominic Geary and Mark Hodgson.

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McManus said: “When I first spoke to Mark and Dom, it quickly became clear that we shared a passion for the same set of values that underpin what we want to achieve. A client-first agency is not only what we think is right, but it’s what we feel is sorely lacking in today’s agency world. Moving an agency’s identity away from supplier to partner and becoming an intrinsic part of a client’s business is our vision to add meaningful value rather than simply providing a service.”

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Intrinsic positions itself as a client-first performance agency providing a range of performance marketing disciplines from Paid Search/Social, SEO, and data & analytics.

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Co-founder Hodgson added: “John embodies everything that is ‘Intrinsic’ and is a world-class operator. His technical knowledge and strategic thinking will form a huge part of our ever-growing client offering, and I’m delighted he has joined the team.”

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