GovTech hands PR and marketing duties to multiple agencies

Singapore’s Government Technology Agency (GovTech) has appointed five agencies to handle its public relations and marketing services, according to GeBiz documents seen by MARKETING-INTERACTIVE. 

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These agencies include Hume Brophy Communications, Redhill Communications, H/Advisors Klareco, Kreab and APRW. 

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Hume Brophy Communications will handle PR and marketing duties for Sweden, France and Korea while Redhill will handle duties for the US, according to GeBiz.

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H/Advisors Klareco will handle Finland, Spain, the UK, Japan, Australia and New Zealand.

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Kreab will handle Denmark while APRW will handle duties for the Netherlands.

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When it launched the pitch, GovTech said that it was looking to appoint a digital and social media consultancy to provide services to advise on strategies, create content and manage daily operations for GovTech’s digital and co-social media channels. The contract will be for a period of one year, with the option to extend for a further one year after the expiry of the initial contract period.

These corporate channels include Facebook, X, YouTube, Instagram, LinkedIn, TikTok and Telegram.

The objectives of the GovTech’s digital and social media channels include increasing brand awareness, building brand love and enhancing brand reputation across tech education, products, services and events branding, employer branding and community outreach. 

The appointed agencies will now have to develop a social media strategy to ensure content planning and creation, audience engagement, the measurement and reporting of content and paid media performance. They will also have to manage daily operations such as content scheduling, responding to queries and provide insights and propose relevant ideas for trendjacking. 

Other requirements include developing and executing a micro-influencer engagement strategy, organising training sessions to align GovTech’s staff or senior management with the digital media strategy, buy ads, provide video production and podcast production services.

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