NEW YORK, Feb. 12, 2023 /PRNewswire/ — The Digital Marketing Spending Market by Platform, Type, and Geography – Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 323.29 billion between 2022 and 2027 at a CAGR of 8.71%. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 459.61 million. The report provides comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download Sample Report
Digital Marketing Spending Market Size To Grow By USD 323.29 Bn, Mobile Devices To Be Largest Revenue-generating Platform Segment
Regional Analysis
Digital Marketing Spending Market Size To Grow By USD 323.29 Bn, Mobile Devices To Be Largest Revenue-generating Platform Segment
By region, the global digital marketing spending market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. APAC will account for 44% of market growth during the forecast period. Factors such as the increase in urbanization and the rise in the adoption of e-commerce are driving the growth of the digital marketing spending market in APAC. Buy the report
Digital Marketing Spending Market Size To Grow By USD 323.29 Bn, Mobile Devices To Be Largest Revenue-generating Platform Segment
Company Profiles
The digital marketing spending market report includes information on the key products and recent developments of leading vendors, including:
Coalition Technologies LLC – The company offers digital marketing spending solutions such as social media, email marketing, and reputation management.
Dentsu Group Inc. – The company offers digital marketing spending solutions such as iProspect.
Disruptive Advertising Inc. – The company offers digital marketing spending solutions such as paid social and paid social.
Effective Spend – The company offers digital marketing spending solutions SEO, digital marketing, and social media marketing.
Market Dynamics
The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.
Competitive Analysis
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample
Market Segmentation
By platform, the market is segmented into mobile devices and desktops. The mobile devices segment accounted for the largest share of the market in 2022.
By geography, the market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. APAC held the largest share of the market in 2022.
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The mobile value-added services (VAS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecast to increase by USD 723.25 billion. The rapid increase in smartphone penetration is notably driving the market growth, although factors such as constraints in content monetization may impede the market growth.
The virtual reality (VR) in the gaming market is estimated to grow at a CAGR of 28.39% between 2022 and 2027. The size of the market is forecast to increase by USD 17,853.41 million. The introduction of digital downloading in gaming consoles is notably driving the market growth, although factors such as the high price of VR headsets may impede the market growth.
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What are the key data covered in this digital marketing spending market report?
CAGR of the market during the forecast period.
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the digital marketing spending market and its contribution to the parent market.
Accurate predictions about upcoming trends and changes in consumer behavior.
Growth of the market across APAC, North America, Europe, Middle East and Africa, and South America.
A thorough analysis of the market’s competitive landscape and detailed information about vendors.
Comprehensive analysis of factors that will challenge the growth of digital marketing spending market vendors.
| Digital Marketing Spending Market Scope | |
| Report Coverage | Details |
| Page number | 167 |
| Base year | 2022 |
| Historic period | 2017-2021 |
| Forecast period | 2023-2027 |
| Growth momentum & CAGR | Accelerate at a CAGR of 8.71% |
| Market growth 2023-2027 | USD 323.29 billion |
| Market structure | Fragmented |
| YoY growth 2022-2023 (%) | 7.67 |
| Regional analysis | APAC, North America, Europe, Middle East and Africa, and South America |
| Performing market contribution | APAC at 44% |
| Key countries | US, China, Japan, UK, and Germany |
| Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
| Key companies profiled | Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Ignite Visibility LLC, L7 Creative, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., Oracle Corp., Perfect Search Media, Power Digital Marketing, Silverback Strategies Inc., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and InMobi Pte. Ltd. |
| Market dynamics | Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
| Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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