Source by jeni_anna_young
Category: Digital Marketing
The Drum | Is It Time For A Long-term Mindset Shift In Performance Marketing?
Does performance marketing need a rebrand? For The Drum’s Predictions Deep Dive, Ben Wood of agency Hallam opposes the obsession with attribution, arguing for longer-term strategy. Despite recent news that the UK may avoid a recession (for now), it’s widely predicted that we’ll see consumers and businesses cut back on spending in 2023 when soaring…
Meet Shaju Francis P, a young talent from Kerala who has become India’s youngest digital marketing entrepreneur
Partner Content oi-Oneindia English Desk | Updated: Thursday, January 26, 2023, 8:26 [IST] He believes his company will soon accept many new tech developments and trends to serve his clients better. Several individuals have worked hard to reach the top, flourishing with their confidence in their work. There are many that the nation needs to…
What’s keeping digital marketers awake at night?
True integration and data sanctity to planning branded content and solving for scale on digital are some areas that panellists highlighted at Digies 2023. The quantum of money that brands spend on digital advertising has exploded. Sample this: In FY 22, Google India earned Rs 24,926.5 crore in ad revenue, Meta made Rs 16,189 crore,…
Coloring and activity page
Source by NanaJesstheCatlady
The Drum | Marketers On High Alert With DOJ ‘out For Google’s Blood,’ Experts Say
Google’s ad business is under the gun, thanks to a new antitrust lawsuit brought by the DOJ and a handful of US states. The development has some experts saying that Google’s days of marketplace dominance are limited. The US Department of Justice (DOJ) alongside eight states brought a new lawsuit against Google, accusing the tech…
Pin on symbols in 2022 | Spiritual tattoos, Symbolic tattoos, Inspirational tattoos
Source by amyblews0716
The Drum | Is It Time For A Long-term Mindset Shift In Performance Marketing?
Does performance marketing need a rebrand? For The Drum’s Predictions Deep Dive, Ben Wood of agency Hallam opposes the obsession with attribution, arguing for longer-term strategy. Despite recent news that the UK may avoid a recession (for now), it’s widely predicted that we’ll see consumers and businesses cut back on spending in 2023 when soaring…