10 Big Ways 5G Is Predicted To Impact Digital Marketing

Compared to previous generations of wireless tech for cellular networks, 5G is designed to provide faster data speeds, minimize delays and increase connectivity. Given these benefits, 5G technology promises to significantly influence the way digital marketing reaches consumers—in fact, even as it is being rolled out, 5G is already starting to impact marketing.

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In the coming years, marketers will need to pay close attention to how 5G revolutionizes digital communication and enables new avenues of consumer engagement in order to properly leverage it in their strategies. Below, 10 members of Forbes Agency Council share their predictions about what 5G’s impact will be on digital marketing, and what marketers can do to prepare for it.

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1. Real-Time, Hyper-Realistic Personalization

5G unlocks enhanced, real-time, hyper-realistic personalization because it so greatly reduces the response time between sending and receiving information. It will open up more video (including responsive video, such as through augmented and virtual reality) and combine that with more Internet of Things touch points to share more data about the consumer (including where and who they are). This combination will enable custom “dialogue” between brands and individuals. – Reid Carr, Red Door Interactive

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2. Better Connection And Physical-To-Digital Shopping

5G will transform the physical-to-digital shopping experience, with offers made in the moment helping to surprise and delight customers. 5G enables consumer-based retailers to offer deeply personalized “wow” moments. If someone was shopping at a grocer, app integrations with smart carts and baskets could guide and enhance the shopping experience by providing personalized recipes based on the groceries in their cart, for example. – Tyler Back, Mitosis

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3. A Focus On Enhancing UX And Optimizing Load Times

With 5G, users may expect quick results while searching online. Marketers can leverage this by optimizing the website’s loading speed and enhancing the user experience. This results in better online experience, leading to increased conversions and improved customer loyalty. – Ajay Prasad, GMR Web Team

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4. Barriers And Restrictions Removed For Marketers

Digital marketing will be impacted by 5G only because the technology will remove barriers. Today, there are still issues with cellular connectivity, and 5G will address some of those problems, removing restrictions on marketers. But the technology itself is nothing more than a conduit for the creativity of marketers; it won’t inherently change digital marketing. – Mike Maynard, Napier Partnership Limited

5. More Accessible, Richer Multimedia Content For Mobile

5G has the potential to revolutionize digital marketing in the same way cable modems did in the early days of the internet. Faster speeds and lower latency will make richer multimedia content more accessible to consumers. Personalized and geotargeted campaigns will thrive. Capitalize on it with innovative, mobile-first campaigns that leverage the 5G reality with captivating content that converts. – Mary Ann O’Brien, OBI Creative

6. Increased Secure, Transaction-Friendly Mobile Commerce

The improved connectivity offered by 5G can lead to an increase in mobile commerce, especially in regions where mobile devices are the primary means of accessing the internet. Therefore, marketers should focus on optimizing mobile platforms for e-commerce, ensuring that websites and apps are not only fast and responsive, but also secure and transaction-friendly. – Dmitrii Kustov, Regex SEO

7. Greater Engagement And More Data Gathering

An improved user experience will lead to greater engagement. This engagement will provide the opportunity to ethically gather more data, which can then be used for greater personalization. – Duncan Alney, Firebelly Marketing

8. The Integration Of AR And VR Into Marketing Strategies

With 5G, I believe marketers should anticipate the emergence of new technologies such as AR and VR. It is essential to maintain a flexible digital marketing strategy that seamlessly integrates these trends. Take the time to analyze existing applications of these technologies in the market and brainstorm innovative ways to incorporate them into your strategy to capture audience attention. – Michael Kuzminov, HypeFactory

9. Personalized Immersive Experiences

5G will revolutionize digital marketing by enhancing immersive experiences through AR and VR and real-time personalization, enabling high-quality video content without latency. Marketers should invest in AR and VR, focus on real-time data processing, enhance video strategies and ensure data privacy to leverage 5G’s potential. – Muhammad Eltiti, BOOST

10. AI-Enabled Delivery Of Customized Content And Ads

5G’s low latency will revolutionize AI-enabled digital advertising for real-time advertising campaigns. The speed of 5G will allow for AI-enabled delivery of content and ads customized for specific users. Up-and-coming startups in dynamic ad technologies and real-time analytics are focusing on mobile-first strategies to leverage 5G’s speed for audience engagement, enhancing campaign impact. – Vaibhav Kakkar, Digital Web Solutions

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